About the webinar
Europe’s hydrogen market is gaining definition.
The EU’s regulatory push, including RED transposition, the Clean Industrial Deal, and the Hydrogen & Gas Market Package, is steadily translating policy ambition into market structure. But for project developers and industrial offtakers, critical questions remain: Where is demand emerging? Who is willing to pay? And how can projects position themselves to succeed?
In this webinar, Hinicio experts presented the evolving state of play in European hydrogen markets. They reviewed recent and upcoming EU policy signals, analyzed demand and willingness-to-pay trends across key sectors, and shared actionable strategies to design a competitive product slate and de-risk your PtX business case.
Speakers
Wouter Vanhoudt
Head of Business Development
w.vanhoudt@hinicio.com
Santiago García-Herreros
Manager
santiago.garciaherreros@hinicio.com
Insights covered
01
EU’s Green Deal momentum and regulatory updates.
02
Hydrogen demand segmentation and growth opportunities.
03
Expected volumes and willingness-to-pay signals across market segments.
04
Proven go-to-market strategies for international developers.
Webinar agenda
00:00 – 00:20 | EU’s Continued Commitment to Renewable Fuels
- Unpacking the real political state of play behind the headlines.
- Understanding how the Clean Industrial Deal, RED transposition, and the Hydrogen & Gas Market Package. Delegated Act are shaping hydrogen markets.
- Highlighting upcoming EU developments that will influence market evolution.
00:20 – 00:40 | Demand and Willingness to Pay
- Reviewing the EU regulatory framework for hydrogen and RFNBOs.
- Exploring Member States’ flexibility in RED transposition and its impact on market creation.
- Assessing the factors that influence willingness to pay for RFNBOs.
- Estimating mandated RFNBO volumes by 2030.
- Identifying priority sectors for RFNBO and low-carbon fuel offtake.
00:40 – 00:50 | Go-To-Market Strategies
- Outlining key ingredients for a successful go-to-market strategy.
- Optimizing your PtX product slate to strengthen market entry and business case.
- Understanding why regulation, market conditions, and system design must be aligned.
00:50 – 01:00 | Conclusions and Q&A
- Exploring how to de-risk your project by turning uncertainty into actionable clarity
